Tag Archives: digital brand management

Mature female with document sitting in cafe

Automated Marketing

Over the last ten years social media marketing has been increasing in importance. It is an activity that all business should be doing. Unfortunately, many small business owners get caught up in the day to day running of the business and neglect to be active on social media and maintain their blog. Fortunately, there are tools available to automate many social media and marketing activities.

Timing is important when posting to social media such as Facebook or Twitter. The time you post will determine how many people will see and respond to your article or important announcement.

The correct time to post will be dependent on your industry and customer base, but many business owners will be too busy running their business to be on social media at the right time to post. Therefore a scheduling system is a great solution. It will let you create posts outside business hours but only release them to the public at a better viewing time.

  • Klout: This is a service for personal accounts and business as well. You can link multiple accounts including Facebook, Twitter, LinkedIn, Instagram and YouTube. You can then write posts and then schedule the posts to be released simultaneously on multiple social media sites. Klout also gives a Klout Score, which is way to compare your business popularity with other businesses and celebrities.
  • Facebook: If you have a Facebook Page for your business, you can schedule posts. Write the post as normal, but instead of pressing the post button, select the schedule button. You can then select a time for post to appear on Facebook.
  • Tweetdeck: This tool allows you to manage multiple Twitter accounts. You can schedule tweets to appear on Twitter at a selected time.

Content Curation
If you want people to become aware of your brand, you need to be constantly posting links of interesting articles and your own product information. You also need to send out targeted communications such as newsletters. There are tools that can help with finding and distributing interesting content.

  • MailChimp: What started as a email marketing service has become an integrated automation tool. Articles from your blog automatically become the content in your newsletter. The content from your newsletter then can be used to create posts and ads for Google, Facebook and Instagram. In online stores, if a customer adds an item to a cart but then does not buy it, MailChimp will email the customer a reminder to complete the purchase. You can also add a MailChimp page to you website to act as your contact form and customer database.
  • Hootsuite: This is a paid service that allows you to manage over 35 social media sites on a single dashboard. You can schedule posts, like other people’s posts and perform analytics. You can also set up alerts on topics relevent to your business.
  • Google and Twitter Alerts: In Twitter you can select hash-tags for topics of interest. With Google you select keywords and topics you are interested in. You will then be notified when certain topics are mentioned online. This allows you to only look at tweets and articles that is relevant to your business.

Original Content Services
Ultimately what will make your business stand out is the creation of your own original content. Writing your own content (instead of reposting other people’s articles) has many benefits. Not only will your business be able to display it’s expertise, you are able to customise the information to suit your customer base. Also, the more articles you put on the your website, the higher your business will rank in Google searches.

Unfortunately, this can be the most time consuming part of social media marketing. You can spend hours doing research and writing the content. The solution is to hire a content creation writer, such as Pixel Layer. We take the time to find out what your business is about and do the research necessary.

We can handle all phases of your marketing strategy. We will build the website, write the content, make the promotional videos and share it on social media.
Fill in our contact form or call 0490 011 585 to speak to us about your business needs and get a free quote. We will come to your office anywhere in the Melbourne suburbs.

What is Digital Brand Management?

Online Marketing Puzzle Shows Websites, Blogs, Social Media And Emails

A brand is an identity that lets consumers distinguish your business, products and services from other competing options in the market. Common examples include your business name, logo or slogan. It even extends to less obvious things such as the colour of the walls and the way customers are treated.

Your brand is an asset, like any property or money that the business may own. Your brand also is an investment, which has a value that can increase or decrease. Your ability to sell the business, put it on the stock exchange or attract investors will be dependent on the value of your brand.

A business brand identity is developed through communication. If mismanaged, the consumer impression of your business will be different to what you hoped, usually in a negative way. It is possible that consumers won’t even be aware that your business exists or that it provides what they need.

All business need Digital Brand Management, it is an important part of a marketing strategy. It focuses on using websites, online stores, social media, blogging, video streaming, direct email marketing and online chat to engage with consumers and add value to the brand. It needs to take into consideration target markets, consumer trends and what makes the business unique.

There are many online platforms available to promote your business and develop brand identity. Businesses not only have to create content for these platforms, they also need to respond to comments made by customers and monitor what people are saying about the business. Constantly updating your website and social media profiles can take up a large amount of time, as there are multiple social media sites catering for different audiences.

Many people start their own business because they have a skill or see a niche in the market. These entrepreneurs did not start their business to spend half their day scrolling through Facebook, or dealing with IT problems. Hiring a Digital Brand Management specialist will allow the business to focus on providing its core products and services while letting a professional handle the internet of things.

Pixel Layer is a Digital Brand Management specialist. We help business to build and manage their websites, online stores, social media, blogging, video streaming, direct email marketing and online chat. We also provide photography services and graphic design of printed materials. Click here and get a free quote. Pixel Layer will meet you at your place of business anywhere in Melbourne and discuss your needs.


You Need Pixel Layer

Looking to get more customers through the door? Want people to be talking about your business? Looking for more ways to reach your customers? Want to manage your online presence? Then you need Pixel Layer!

Pixel Layer specialises in creating websites and videos then integrates them in to social media. This gives businesses the time to focus on what they do best.


Why your business needs to be online by Pixel Layer
Why your business needs to be online