Tag Archives: Web Design

What is Digital Brand Management?

Online Marketing Puzzle Shows Websites, Blogs, Social Media And Emails

A brand is an identity that lets consumers distinguish your business, products and services from other competing options in the market. Common examples include your business name, logo or slogan. It even extends to less obvious things such as the colour of the walls and the way customers are treated.

Your brand is an asset, like any property or money that the business may own. Your brand also is an investment, which has a value that can increase or decrease. Your ability to sell the business, put it on the stock exchange or attract investors will be dependent on the value of your brand.

A business brand identity is developed through communication. If mismanaged, the consumer impression of your business will be different to what you hoped, usually in a negative way. It is possible that consumers won’t even be aware that your business exists or that it provides what they need.

All business need Digital Brand Management, it is an important part of a marketing strategy. It focuses on using websites, online stores, social media, blogging, video streaming, direct email marketing and online chat to engage with consumers and add value to the brand. It needs to take into consideration target markets, consumer trends and what makes the business unique.

There are many online platforms available to promote your business and develop brand identity. Businesses not only have to create content for these platforms, they also need to respond to comments made by customers and monitor what people are saying about the business. Constantly updating your website and social media profiles can take up a large amount of time, as there are multiple social media sites catering for different audiences.

Many people start their own business because they have a skill or see a niche in the market. These entrepreneurs did not start their business to spend half their day scrolling through Facebook, or dealing with IT problems. Hiring a Digital Brand Management specialist will allow the business to focus on providing its core products and services while letting a professional handle the internet of things.

Pixel Layer is a Digital Brand Management specialist. We help business to build and manage their websites, online stores, social media, blogging, video streaming, direct email marketing and online chat. We also provide photography services and graphic design of printed materials. Click here and get a free quote. Pixel Layer will meet you at your place of business anywhere in Melbourne and discuss your needs.


You Need Pixel Layer

Looking to get more customers through the door? Want people to be talking about your business? Looking for more ways to reach your customers? Want to manage your online presence? Then you need Pixel Layer!

Pixel Layer specialises in creating websites and videos then integrates them in to social media. This gives businesses the time to focus on what they do best.


Why your business needs to be online by Pixel Layer
Why your business needs to be online

Pixel Layer Officially Launches

Pixel Layer Logo (Red Background)Pixel Layer has officially launched! Pixel Layer is a “digital media integration” service provider. They specialise in creating websites and videos then integrating them in to social media. Pixel Layer also creates online stores, photographs and written content.

Pixel Layer are based in Melbourne. The owner, Kevin Tuyau, has degrees in Business, IT and Media; This gives him the unique opportunity to understand the integration between web development, video production and social media for businesses and individuals alike.

Why would you need the services of Pixel Layer? The importance of digital media for business is increasing. If your business does not have a digital media presence, your business is missing out on sales. 90% of people search the internet for product information before buying a product and 46% of people look at social media when making an online purchase. People who viewed a recommended video were 97% more likely to buy the product.

We will come to your place of business (within Melbourne suburbs) and discuss what is right for you. If your are interested in more learning more digital media facts, and working on your digital media strategy, please visit the Pixel Layer website.